Urban Revivo Lands in NYC: Soho Just Got Even More Stylish

New York City, get ready—there’s a new fashion powerhouse in town, and it’s bringing international style straight to the heart of Soho at 515 Broadway. Urban Revivo has officially opened its first-ever U.S. store, and let’s just say, your wardrobes are about to level up. I had the opportunity to attend the grand opening today along with NYC artist James Huntley.

If you haven’t heard of Urban Revivo yet, allow me to introduce you. Think of it as your new go-to for ultra-trendy, high-fashion looks without the designer price tag. Born in China in 2006 by CEO Mingguang L, Urban Revivo has been making waves across Asia, Europe, and the Middle East, and now—finally—they’ve planted their stylish flag in NYC.

Urban Revivo has rapidly ascended to become China’s leading fast-fashion brand. With over 380 retail stores across regions including Singapore, Thailand, and the Philippines, UR’s expansion into New York City signifies a bold step into the Western fashion scene. They have another US store planned for later this year.

Who is Urban Revivo For?

Short answer: Everyone who loves fashion but doesn’t want to spend their entire paycheck on one outfit.

Longer answer: While Urban Revivo’s primary audience comprises fashion-forward individuals its diverse collections cater to a wide array of styles and preferences. Urban Revivo caters to trendsetters, minimalists, maximalists, street-style queens, and anyone who appreciates a little runway drama in their everyday wardrobe. Whether you’re looking for the perfect oversized blazer, a chic dinner-date dress, or edgy streetwear that makes you feel like you belong at Fashion Week, this store has you covered.

More specifically if you’re a young professional seeking chic work attire, a trend-savvy teen, a mom trying to look effortlessly cool, a college student on a budget, a guy who appreciates tailored pieces, or someone looking to infuse a bit of contemporary flair into your wardrobe, Urban Revivo offers something for you.

The Soho Store Experience

Walking into the brand-new 30,000 sqft Urban Revivo store on Broadway in Soho feels like stepping into the future of fashion. Think sleek, modern interiors with racks of clothing that beg to be touched, tried on, and taken home. The collection is a mix of statement pieces and wardrobe essentials, and the price points are refreshingly reasonable for how luxe everything looks. Plus, the brand incorporated recycled material into its store design, reflecting a commitment to environmental consciousness.

Some of my favorite finds from opening day?
✨ A structured white blazer that screams “power move”
✨ A shimmering silver mini dress perfect for NYC nights
✨ A cozy-but-chic oversized knit that feels like a warm hug but makes you look like a street-style star

Oh, and let’s talk about accessories—because Urban Revivo isn’t just about clothes. They’ve got bags and shoes that make any outfit pop. In the end, I went home with a new super flattering pair of light brown slacks, a flared white sleeveless shirt with bold ruffles, and an everyday elevated tee. 

Why Urban Revivo is a Game-Changer

Soho has no shortage of shopping spots, but Urban Revivo brings something different to the table:
✔ High fashion, but actually affordable
✔ Fast-moving trends, but with quality that lasts
✔ A mix of classic, bold, and futuristic styles—because why be boring?

With its global influence and fashion-forward aesthetic, Urban Revivo is bound to become a staple for NYC trendsetters and visitors alike.

Final Thoughts: Is it Worth the Hype?

Absolutely. Whether you’re a fashion lover, a busy mom who wants to look effortlessly put together, or just someone who appreciates a good blazer, Urban Revivo is a must-visit. And hey, if you’re in Soho for some shopping, why not stop by a cute café and make a day of it? (Pro tip: Ladurée is just around the corner for a macaron break! 🍰)